“Sport eFANgelism Demographics” başlıklı bilimsel makalem International Journal of Advanced Multidisciplinary Research and Review (IJAMRR)’da yayınlandı.

Makaleye derginin ilgili sayfasından yada buradan ulaşabilirsiniz.

Makale özeti:
Brand evangelism, an advanced form of marketing where consumers voluntarily advocate on behalf of the brand, can bring numerous benefits to a firm. It would be a new era to explore brand evangelism within the spectator sport context. This study concentrates on eFANgelism demographics based on gender, generation, number of children owned and education level.